Audience testing validates content performs. Reduce revision cycles. Reduce make-goods risk.
Use OTIS to Stream your content to our registerd audiences for real-time Neuromarketing online analytics. Measure attention, engagement and survey feedback. Approve your content during revision cycles with audience data.
Test edited content with pre-registered live audiences always available. Audiences are demographically-matched to your target. Measure eye tracking, emotions, engagement, attention drop-off. Identify exactly where attention shifts and what triggered it. Approval backed by neuromarketing data.
Content tested during approval phase with real audiences online. Biometric data plus custom surveys. Teams approve based on validated audience neuromarketing data, not subjective preference.
Content approval is opinion-driven, not audience-validated.
Editorial teams submit cuts for approval. Content is polished and air-ready. Producers and stakeholders screen based on subjective preference. No one knows if target audiences will actually respond. Teams debate what works. Revision requests come from opinion. Edited content cycles back through multiple revision rounds. When content airs and underperforms, make-goods get triggered. Producers never validated content with real target audience neuromarketing data before approval.
Editorial Submission
Editor creates cuts and submits for approval. Content is polished. No audience neuromarketing validation. Approval is opinion-based.
Preference Review
Producers and stakeholders screen. Teams discuss quality based on internal opinion. Approval decisions are preference-driven, not audience-validated. No data on how target demographics respond.
Opinion-Based Revisions
Stakeholders request changes based on preference. "This doesn't feel right." Changes driven by opinion, not data. Content cycles back. 3-7 revision rounds extend timeline.
Approval Without Validation
Content approved and airs. Actual target audience response underperforms. Make-goods triggered. No audience validation happened before approval.
3-7 revision cycles before approval. Make-goods risk uncontrolled.
Approval meetings consume weeks debating what works instead of validating it with real audience data. Teams spend 3-7 revision rounds on preference-based feedback. Producers approve content without ever testing it with target demographics. When content underperforms post-air, make-goods costs spike to $8-15K USD per incident. Editors waste production time on revisions driven by team opinion. No neuromarketing validation before approval. <75% audience reach when approved without audience testing.
per make-good
Test with real audiences. Reduce revisions. Prevent make-goods.
Eliminate Approval Debate
Control Make-Goods Risk
Stream content to pre-registered live audiences demographically-matched to your target market. Measure eye tracking (area of interest), emotion detection, real-time engagement tracking, and attention drop-off during viewing. Identify the exact moment attention shifts and what triggered it. Pair biometric data with custom surveys. Approve based on validated neuromarketing data. Teams approve content knowing real audiences have proven it works. Revision cycles compress. Make-goods risk drops.
Pre-Registered Audience Network
No recruitment delays. Live audiences always ready for testing. Demographically-validated to match your target segments: age, region, custom demographics. Stream content to mobile devices and PCs. Get instant participation from screened participants.
Attention Drop-Off Measurement
Eye tracking captures exact attention area (AOI). Emotion detection measures engagement shifts in real-time. System measures attention drop-off during viewing. Identifies precise point in viewing where attention shifted. Correlates drop-off to what was on screen and exact script words spoken at moment of behavior change.
Make-Goods Prevention
You now have proof before air date that content resonates with your actual target demographic. Biometric validation from real audiences shows what works. Underperformance becomes measurable. Reduce make-goods incidents. Protect revenue with validated audience data.
Approval With Data
Present neuromarketing validation results alongside content selections. Quick insight dashboard for fast approval decisions. Full neuromarketing report for deeper stakeholder review. Approval happens with confidence because audience validation is there.
Validation in Four Steps.
Submit edited content. Stream to pre-registered audiences. Biometric sensors measure attention and emotion. Attention drop-off tracked and correlated to content. Custom surveys capture conscious feedback. Unified validation report shows if content performs with your target demographic.
Pre-Registered Audiences
Stream to live network of screened participants. No recruitment delays. Audiences demographically-matched to your target: age, region, custom segments. Already registered. Ready to participate immediately.
Biometric Capture
Participants watch edited content online. Eye tracking measures attention (AOI—area of interest). Emotion detection tracks engagement shifts. Real-time engagement tracking shows interest and disinterest. System measures attention drop-off during viewing. Precise point-in-time identification of where attention shifts.
Custom Survey
After viewing, participants complete surveys capturing conscious feedback. What resonated? What didn't? Custom surveys for your testing objectives. Tailored questions for specific validation needs. Survey responses linked to their biometric patterns.
Attention Analysis Report
Validation report shows: attention drop-off points with precise timing. Eye tracking direction at moment of behavior shift. What was visible on screen when attention dropped. What was visible before drop-off. Correlation to exact script words said at moment of behavioral change. Quick insight dashboard for approval. Full neuromarketing report for stakeholder analysis.
AWS Marketplace. REST API. Approval Workflow Integration.
Subscribe on Marketplace and start validating content with pre-registered audiences immediately. Use REST API to integrate validation into your approval workflows. Connect directly into your content review platform. Pricing scales per validation test. Start validating every approval with real audience neuromarketing data.
AWS Marketplace
Subscribe and start validating content with pre-registered audiences today. Biometric testing included. Billed against your AWS commitment. Native to your infrastructure.
REST API
API-first design. Integrate validation directly into approval workflows. Audience streaming, biometric capture, survey aggregation—all via API. Custom integrations. Full control of your validation pipeline.
Approval Integration
Embed validation into your content review systems. Validation results appear alongside editorial content. Stakeholders see neuromarketing metrics during approval screening.
Test with real audiences online. Approve with neuromarketing. Prevent make-goods.
Subscribe through AWS Marketplace or talk to our team. Start validating content with pre-registered audiences this week. Measure attention drop-off. Identify what triggers disengagement. Approve with validated audience data. Reduce make-goods risk. Eliminate approval debate.