Robotica AI
Agentic Video Intelligence
AD REVENUE ASSURANCE · SOLUTION POWERED BY OTIS

Hit audience guarantees. Cut make-goods. Grow ad inventory.

Powered by OTIS — the Agentic Video Intelligence engine that predicts what audiences will actually watch, before you schedule it.

For broadcasters losing millions in make-goods every quarter. OTIS Ad Revenue Assurance recovers under-delivery, lifts CPMs, and scales ad inventory without growing the ops team. Test screen content with verified audiences. Schedule what actually engages. Stop writing off ad revenue.

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AWS Marketplace — Approved AWS Startup Partner
01 The Make-Goods Problem

Every quarter, broadcasters write off millions in ad revenue.

When audience guarantees miss, networks owe make-goods. Inventory under-delivers. CPMs slip. Revenue you already booked never lands. This is the line item Ad Revenue Assurance was built to protect.

$3B+
Annual industry make-good payouts (US TV broadcasters)
Industry estimate · cross-network
9–12%
Typical under-delivery rate on audience guarantees
Audience Deficiency Units (ADUs)
$2.4M
Average annual make-good cost per top-25 network
Direct cash + lost inventory opportunity
02 The Promise

Five outcomes. One platform.

Every metric below is grounded in broadcast industry benchmarks — what OTIS Ad Revenue Assurance delivers when deployed across a network's content pipeline and ad operations.

25–50↓
Reduction in Make-Goods
Audience testing predicts engagement before air, so you schedule content that hits its guarantee.
15–30↑
Revenue Retention
Reclaim ad revenue previously written off to ADUs and under-delivery.
20↑
Average CPM Lift
Biometric + survey scores let you charge premium rates and prove delivery to advertisers.
2–3×
Inventory Scale
Automate content scoring and scheduling — sell more inventory per quarter without adding ops headcount.
40↓
Faster Sales Cycles
Built-in measurement reports go straight to your advertisers — close upfronts and scatter faster.
03 How OTIS Delivers Each Outcome

Every metric, mapped to the engine.

Ad Revenue Assurance isn't magic — it's the OTIS engine pointed at the specific levers that drive broadcaster economics. Here's the connection.

Make-Goods ↓ 25–50%
Quickly remove low engaging media from projects
←
Audience testing predicts engagement while content is being selected for media projects. OTIS routes content to a verified online panel that captures eye-tracking, attention, emotion, and post-viewing survey. You see which content has highest viewership to lower risk before you commit it to a media production project.
Revenue Retention ↑ 15–30%
Reclaim what was written off
←
Auto-clip + AI classification surfaces high-performing content faster. Every asset in your archive is auto-tagged, scored, and embedded as searchable vectors. Pull the highest-engagement content for the slots most at risk of under-delivery.
Average CPM ↑ 20%+
Charge premium ad rates
←
Biometric + survey scores you can put in front of advertisers. OTIS produces structured engagement data per clip — eye contact, emotional response, attention duration, post-view sentiment. Advanced analytics justifies a higher rate card.
Inventory Scale 2–3×
More ads sold without more staff
←
Automation removes the ad-ops bottleneck. Content classification, audience scoring, manifest generation, and report delivery all run async — no manual log-and-tag work. Your team can manage 2–3× more inventory with the same headcount.
Sales Cycles ↓ 40%
Close deals faster
←
Built-in measurement reports for advertisers. Every campaign comes with a clip-level performance dashboard you can share with brands during pitch and post-flight. No more chasing third-party measurement before close.
04 Workflow

Four steps from ingest to reduced make-goods.

A turnkey loop that fits inside the schedule you already run. No re-platforming. No engineering build.

1

Ingest content

Push pre-air content and media project clips into OTIS Test Screen. Episodes, promos, ad creative, sponsor reels — anything you'd put in a slot or in a media development project.

2

Score before air

OTIS test-screens content with a verified audience panel. Capture attention, emotion, engagement, and post-view survey. Engagement score returned per clip.

3

Schedule informed

Place high resonate and viewership clips in media projects. Lower risk of audience disengagement.

4

Measure + report

Every flight generates an advertiser-ready performance dashboard. Use it to justify CPMs, close renewals, and prove audience delivery at upfronts.

05 Industry Vocabulary

We speak broadcaster.

A quick glossary of the terms Ad Revenue Assurance was built around. If these are your KPIs, you're in the right place.

ADUs
Audience Deficiency Units — short under-delivery of guaranteed audience to advertisers in a campaign.
Make-Goods
Free or compensatory ad spots given to advertisers when a campaign under-delivers on its audience guarantee.
CPM
Cost Per Mille — the price an advertiser pays per one thousand impressions delivered in a campaign.
Sell-Through
Percentage of available ad inventory that's actually sold in a given period. The headline KPI for ad sales teams.
Audience Guarantee
The contractual minimum audience size a broadcaster commits to deliver an advertiser. Miss it, owe make-goods.
Ad Revenue Assurance by Robotica AI

Stop writing off make-goods. Start protecting ad revenue.

Subscribe through AWS Marketplace or talk to our team. We'll have OTIS scoring your first content slate within a week — no platform rip-and-replace required.

SUBSCRIBE ON AWS MARKETPLACE ACCESS SERVICE READ THE DOCS
AWS Marketplace — Approved AWS Startup Partner
Robotica AI · Agentic Video Intelligence · Ad Revenue Assurance · AWS Marketplace
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